Sonicare Kids: For Every Moment
The Ask
Convince parents who have kids that are 3+ years old to switch to Sonicare for Kids instead of using a manual toothbrush by overcoming the belief that manual brushing is better for developing good oral care habits.
Brand Essence
The Concept
Parenting is full of brief, formative moments that demand everything—our patience, our presence, our care. These are the moments that shape who our children become, and the habits they’ll carry for life. Sonicare helps make brushing one of them.