The Ask

Convince parents who have kids that are 3+ years old to switch to Sonicare for Kids instead of using a manual toothbrush by overcoming the belief that manual brushing is better for developing good oral care habits.

Brand Essence

The Concept

Parenting is full of brief, formative moments that demand everything—our patience, our presence, our care. These are the moments that shape who our children become, and the habits they’ll carry for life. Sonicare helps make brushing one of them.

Executions

Out-of-home

Print

Social

Caption: Some moments are tiny. Some are life-changing. All of them shape who they'll become, and the habits they’ll carry for life. #ForEveryMoment #SonicareKids 

Feel the care. Download the Sonicare Kids app on the App Store or Google Play today

Caption: Some moments are hard. Some are healing. All of them shape who they’ll become, and the habits they’ll carry for life. #ForEveryMoment #SonicareKids

Feel the care. Download the Sonicare Kids app on the App Store or Google Play today 

Caption: Some moments are simple. Some mean the world. All of them shape who they'll become, and the habits they’ll carry for life. #ForEveryMoment #SonicareKids

Feel the care. Download the Sonicare Kids app on the App Store or Google Play today