The Ask

Boost awareness of GDI's mission through an increase of social media engagement by 15% within 6 months of launch.

The Concept

Short Form Videos

From The Writer’s Room to The Real World.

Psstt... We’re letting you in on a little secret: Your favorite shows aren’t hits by accident. GDI’s research proves that intentional diversity in the writers’ room is the blueprint for creating characters that truly resonate. Writers with diverse perspectives and backgrounds create richer, more authentic, and more complex characters that Gen Z audiences deeply connect with.

Static Posts