Hiyo: Float Freely

AD: Livia Davidson Copy: Caroline Spire

The Ask

MAKE WELLNESS HOT.

Take something from the world of health and wellness and make it feel fresh, culturally relevant, and actually fun.

The Concept

Float freely: For the golden hours. The breath between chaos and calm. The nights that start as hangs and turn into something better.

Hiyo fits wherever you find your flow.

Landing page

Static Social

Caption: From the lift to the lodge, from laughs to late-night talks. Hiyo keeps the energy light, the focus clear, and the feeling real.

Instagram Story: Video Form

Caption: For the afternoons that stretch a little longer. Golden skies, easy company, and a calm you can taste.

Experiential : Float Port

Concept: A summer pop-up on the pier focused on connection and golden hour energy.

  • HIYO bar

  • Food from local vendors/restaurants

  • Local artisans

  • Live acoustic sets

  • Lawn Games

  • Hiyo Hangout tent

Visual Executions

Caption: For long days that end in light, laughter, and the people who make time slow down. That’s what Hiyo was made for.

Experiential Social

Caption: Ready to float with us? A new kind of social calm is docking soon at 1 Courthouse Way.

Caption: Float Port is docking soon - our summer pop-up that blends calm, community, and connection. Sip Hiyo on the water, explore local makers, enjoy acoustic sets, and unwind in our floating lounge.

June 26 - Boston Seaport


Caption: Heres your first peek at Float Port. We’re bringing together local artists, designers and creators- each inspired by the same balance that fuels Hiyo. Meet Ocean Blooms, where coastal calm meets craft.