OOH

Social

The campaign

our insight

Gen Z craves discovery, but they also find comfort in what’s familiar. In a world of constant change, they’re drawn to classics that know how to reinvent themselves. Fanta, with its iconic status and playful spirit, meets them at the intersection of nostalgia and novelty, delivering fun with a twist they didn’t see coming.

“Find the Fun” turns a classic soda into a gateway to real-world adventure. By scanning a QR code on specially marked bottles, Gen Z consumers unlock a series of timed app-based challenges. The fastest participants earn access to exclusive events , blending digital play with on-the-ground excitement.

How It Works:

Step 1: Buy a Fanta bottle and scan the QR code on the front.

Step 3: Complete all 5 challenges against other players before the timer runs out.

Step 4: Once challenge has been completed, a separate tab will open that details all information about the event and provides a link to register.

Step 5: After registering, players will receive an email that they will show to staff on day of the event.

*Note: Each event has 200 entrants so players must complete challenges as quickly as possible to save their spot.*

Executions

Step 2: Download the new Fanta “Find the Fun” app.

APP Design