One Can Closer

To the Trip of a Lifetime

OOH

App Design

123,097

Aluminum cans are discarded every minute.

Our insight

Young consumers feel overwhelmed by climate change and environmental issues, but they crave tangible, easy ways to make a difference. They value transparency and want to see how their small actions, like recycling, contribute to a larger movement.

Recycling Machine Design

The campaign

One Can Closer highlights the direct impact of recycling by focusing on the numbers. Through an interactive counter, the campaign empowers consumers to see how every can contributes to a larger impact, offering a simple and engaging way to make a difference.