ALO:

Feel Good Do Better

Our Insight

While Alo’s website highlights its commitment to sustainably sourced, whole fabrics that give back to communities, this story rarely comes through in its advertising. Today’s consumers want to feel good about what they wear, not just in comfort and style, but in the impact their choices have. By bringing Alo’s sustainability story to the forefront, we can deepen emotional connections with customers who care about wellness for themselves and the planet.

Installations

Collaborations

Our Recommendation

1. LEAN INTO SUSTAINABILITY AS THE DRIVING FORCE

Position Alo as more than activewear, highlighting the brand as a leader in mindful movement and conscious living. Showcase sustainable materials, ethical production, and the why behind every piece.

2. COLLABORATE WITH PURPOSE-DRIVEN MICRO-INFLUENCERS

Partner with smaller influencers who embody intentional living. Prioritize creators whose content focuses on wellness, sustainability, and authentic self-expression to foster deeper connections with target audiences.

3. KEEP THE MESSAGE CONSISTENT ACROSS CHANNELS

Ensure all touchpoints, from social ads to in-store experiences, reflect Alo’s core promise:

Comfort that empowers. Style that sustains.